About SWAT

29 Feb

Crystal Andrus – Founder and CEO

Crystal Andrus is a worldwide leader in the field of self-discovery and personal transformation. From a tough beginning—her parent’s divorce at age 12, continued sexual abuse from a family friend, moving on her own at 15, off and on homelessness for three years, marrying young, battling health scares and a huge weight gain, then a difficult divorce that left her almost bankrupt to becoming a single mother to her two young daughters—she has subsequently risen to become a best-selling author, international motivational speaker, women’s health advocate, spokesperson for Louise Hay’s line of supplements—Haylo Health and the Founder of The SWAT Institute.

Her first book Simply…Woman!: The 12-Week Total Transformation Program (January 2005) was a blockbuster success in 2005, coming in at number 14 as the Reader’s Choice at Chapters, Indigo, and Coles across Canada.

Her second book, Transcendent Beauty (March 2006) was another huge personal success that cracked open Crystal’s speaking and television calling. First seen weekly on CTV’s CanadaAM, she was then hired as the Life Coach and Nutritionist on the hit show, X-Weighted, seen on Slice in Canada, Discovery Health in the US, SBS Belgium (in Flemish!), SBS Netherlands (in Dutch), Television New Zealand, Foxtel Australia, British Sky Broadcasting (UK, Ireland, Isle of Man, Channel Islands).

Her third book, Simply…EMPOWERED! (March 1, 2010) was hailed as one of the year’s “must-reads”. Dr. Christiane Northrup says it is: “A complete guide to creating the life of your dreams” and Debbie Ford claims: “If you are ready to become the hero of your own life, this book will get you there!”

Touring with The Power Within and the I Can Do It Hay House Events has allowed Crystal to share the stage with some of the most influential people of our time—Dr. Phil, Louise Hay, Dr. Wayne Dyer, Marianne Williamson, Debbie Ford, Cheryl Richardson, Suze Orman, Dr. Christiane Northrup, Sarah Ferguson – the Duchess of York, among many many others.

Certified by the American College of Sports Medicine and the Canadian School of Natural Nutrition, she is the CEO and founder of Crystal Andrus Productions—a company dedicated to creating health & healing products, CDs, DVDs, retreats, and telecourses. She is the founder of The SWAT Institute (Simply Woman Accredited Trainer)—a global online coaching program for women, and she is the is creator of The Simply… Woman Workout Club—Crystal’s private fitness facility.

She lives in a grand old farmhouse in a tiny town in southern Ontario, with her new husband, children, three dogs, two cats, and flock of singing canaries.

Wendy Cowles – Registrar and Vice President of Sales

Wendy Cowles brings over 20 years of Project Management and four years of direct sales experience to The SWAT Institute and is the Registrar and Director of New Business Development.

After working for Corporate America for over 20 years—feeling unfulfilled, Wendy began personal coaching with Crystal Andrus. In less than one year, she turned her life around—lost over 80 pounds and decided to follow her passion by starting her own business working from home. Since then, Wendy has helped co-create, train and lead Global Sales Organizations and has reached the top 1% of income earners in the Direct Sales Industry in the United States and was featured in Success From Home Magazine in 2009.

Wendy supports each new student to ensure their success getting started at the SWAT Institute, while also coordinating, leading and recruiting SWAT Ambassadors from around the world. Wendy is living her dream in Arizona with her husband of over twenty years. She has two beautiful daughters and has recently become a grandmother to a gorgeous baby boy.

“I am so blessed to be here and cannot wait to help inspire many women to step into their GREATNESS!!”

Yvonne MacRae – Dean of the SWAT Institute

Yvonne is Dean of the SWAT Institute, Registered Dietitian and Certified Diabetes Educator. She has been educating adults in chronic disease prevention and management for over 15 years; helping clients improve their relationship with food, to feel in control of their eating, to nourish their bodies for optimum healthand embrace a healthy lifestyle.

In her mid 20’s Yvonne spent time traveling; exploring different cultures and learning much about the world and herself. This experience helped to deepen her belief that women from all over the world have beautiful spirits and are connected, no matter what their life circumstance. She learned to see great strength and courage in women, even if they did not see it themselves.

Yvonne has firsthand experience coaching with Crystal Andrus, and has attended many of Crystal’s retreats and telecourses—all which have made a great difference in her life. She now uses this positive experience, along with her skills, to help other women feel great about themselves and fulfill their dreams. Her passion is to help women see their own courage, strength and beauty, move past their personal life barriers and live an empowered life, loving themselves, loving what they do, and sharing their unique gifts with others.

As our Dean, Yvonne works directly with each new student to make sure they get the utmost of their education. She is proud to be making a difference in women’s lives as a Dean of the SWAT Institute, and Professor.



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